Analysis of marketing problems, emphasizing various alternatives available for achieving economic efficiency in the distribution process; public policy with respect to marketing.
Equiv To: MKT 2211
Attributes: Recommended Intro Courses
Study of the planning and implementation of research required to make informed marketing decisions. May not be held with MKT 3221.
Equiv To: MKT 3221
Study of buying behaviour of individuals and organizations as affected by psychological and sociological forces within society.
Equiv To: MKT 3231
Analysis of marketing as it relates to specialized fields.
Examination of the holistic and integrative considerations that affect brand management. May not be held with MKT 3240 when titled "Branding".
This course will examine strategies that organizations can adopt to be successful in meeting the triple bottom line (people, planet, profit) within the broader framework of sustainability. May not be held with MKT 3240 when titled "Sustainability Marketing". Prerequisities: MKT 2210 (D) or MKT 2211 (D).
This course will explore various digital marketing channels, best practices, tools and techniques to analyze how marketing strategies and tactics are used to capture opportunities and create value for consumers in the digital age. May not be held with MKT 3240 when titled Digital Marketing.
A study of international similarities and differences in marketing structures, functions and processes as related to the socio-economic and cultural environment and a consideration of the opportunities and problems of international marketing.
The study of the functions performed by traditional and e-commerce distributors. Topics include location and competitive analysis, promotion, merchandising, buying, design, selection and historical development. Topics include location and competitive analysis, promotion, merchandising, buying, design, selection and historical development.
An examination of the differences in the marketing of goods versus services. Topics covered include service process design and management, problem identification and resolution, positioning issues, the importance of human resources, and promotional issues.
The process of using promotional tools in a unified way so that a synergistic communications is created. The course examines the roles of advertising, sales promotion, direct marketing, and the internet within this broader framework.
The overarching purpose of this course is to convey the ample benefits of an analytical approach to marketing related decision-making, and to build skills/knowledge in undertaking such analyses on your own. Students will gain hands-on, computer-based experience with basic and advanced analytical tools to analyze marketing data for addressing business decisions that create value and build competitive advantage.
An examination of the formulation and implementation of strategies and tactics marketing managers use to reach the marketing objectives of the organization. Uses qualitative and quantitative analyses to develop critical and ethical thinking essential for making strategic marketing decisions. May not be held with MKT 4211.
PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisites: [(MKT 3220 (D) or MKT 3221 (D)) and (MKT 3230 (D) or MKT 3231 (D))] and a minimum of 70 credit hours of university level courses, or permission of department.
Equiv To: MKT 4211