Academic Calendar

Marketing (MKT)

MKT 2210  Fundamentals of Marketing  3 cr  

Analysis of marketing problems, emphasizing various alternatives available for achieving economic efficiency in the distribution process; public policy with respect to marketing.

Equiv To: MKT 2211

Attributes: Recommended Intro Courses

MKT 3220  Marketing Research  3 cr  

Study of the planning and implementation of research required to make informed marketing decisions. May not be held with MKT 3221.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisites: MKT 2210 (D) or MKT 2211 (D) or consent of instructor.

Equiv To: MKT 3221

MKT 3230  Consumer Behaviour  3 cr  

Study of buying behaviour of individuals and organizations as affected by psychological and sociological forces within society.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

Equiv To: MKT 3231

MKT 3240  Selected Topics in Marketing  3 cr  

Analysis of marketing as it relates to specialized fields.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

Mutually Exclusive: MKT 3242, MKT 3246, MKT 3248

MKT 3242  Brand Management  3 cr  

Examination of the holistic and integrative considerations that affect brand management. May not be held with MKT 3240 when titled "Branding".

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisites: MKT 2210 (D) or MKT 2211 (D).

Mutually Exclusive: MKT 3240

MKT 3246  Sustainability Marketing  3 cr  

This course will examine strategies that organizations can adopt to be successful in meeting the triple bottom line (people, planet, profit) within the broader framework of sustainability. May not be held with MKT 3240 when titled "Sustainability Marketing". Prerequisities: MKT 2210 (D) or MKT 2211 (D).

Mutually Exclusive: MKT 3240

MKT 3248  Digital Marketing  3 cr  

This course will explore various digital marketing channels, best practices, tools and techniques to analyze how marketing strategies and tactics are used to capture opportunities and create value for consumers in the digital age. May not be held with MKT 3240 when titled Digital Marketing.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D) or MKT 2211 (D).

Mutually Exclusive: MKT 3240

MKT 3300  International Marketing  3 cr  

A study of international similarities and differences in marketing structures, functions and processes as related to the socio-economic and cultural environment and a consideration of the opportunities and problems of international marketing.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

MKT 3310  Retail and Channel Management  3 cr  

The study of the functions performed by traditional and e-commerce distributors. Topics include location and competitive analysis, promotion, merchandising, buying, design, selection and historical development. Topics include location and competitive analysis, promotion, merchandising, buying, design, selection and historical development.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

MKT 3340  Services Marketing  3 cr  

An examination of the differences in the marketing of goods versus services. Topics covered include service process design and management, problem identification and resolution, positioning issues, the importance of human resources, and promotional issues.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

MKT 3390  Integrated Marketing Communications  3 cr  

The process of using promotional tools in a unified way so that a synergistic communications is created. The course examines the roles of advertising, sales promotion, direct marketing, and the internet within this broader framework.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

MKT 4210  Marketing Management  3 cr  

An examination of strategies and tactics marketing managers use for products and services at various stages in the product life cycle. Uses qualitative and quantitative analyses to develop critical thinking essential for making marketing decisions. Can only be taken in final year of program.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisites: [MKT 3220 (D) or MKT 3230 (D)], and [one other 3000 or 4000 level Marketing course (D)], and [ACC 1110 (D)]. Pre- or co-requisite: either MKT 3220 (D) or MKT 3230 (D), but not both.

Equiv To: MKT 4211

MKT 4270  Sales Management  3 cr  

The study of the management of the personal selling area including an examination of the selling function, the sales manager, and sales management.

PR/CR: A minimum grade of C is required unless otherwise indicated.
Prerequisite: MKT 2210 (D).

Equiv To: MKT 4271